Thank you to all who attended the 2021 Communicator Workshop.
We had a great group of attendees and speakers with interesting ideas and discussions shared.
Check back to this page often for news of our next communicator’s event.
We thank all of our speakers and contributors. Below are their presentations to view or download.
Jim Robertson-Color For Printed Documents-VMDAEC
Jim Robertson-Check Photo Links-VMDAEC
Jim Robertson-Corrected Photo Specs-VMDAEC
Jim Robertson-Photography 1-VMDAEC
Jim Robertson-Photography 2-VMDAEC
Jim Robertson-Photography 2Video-VMDAEC
Jim Robertson-Photography 3-VMDAEC
Jim Robertson-Shooting Tips-VMDAEC
Jim Robertson-Smartphone Tips-VMDAEC
YAME – Maura Giles, NRECA
Internal Engagement – Lori Everhart, Touchstone Energy
Dinner at Rhett’s sponsored by
Writing/Grammar – Michael Kahn, ACH Network Communications
Magazine Updates – VMDAEC
Digital Features, Updates – VMDAEC
Layout/Design Tips – VMDAEC
Technical Issues/Tips – VMDAEC
Lunch sponsored by
Photography/Videography, shooting, processing tips – VMDAEC
• Effective News Releases/Articles – Preston Knight/Gregg MacDonald
• Storm Preparedness/Response – Casey Hollins/Jennifer Wall
• Community Engagement – Joy Stump/Lauren Irby
• Social Media Strategy – Rachel Conrad/Laura Emery
• Broadband Communications – Melissa Gay/Beth Hallett
G&T Update – Kirby Jordan, ODEC
Dinner – Together but on your own
Print Industry/Best Practices – Carrie Schweikart, Mark Adeszko
Media Training – Heather Holbrook, MarComm Consultant
Conclude by Noon
(Pronounced: Mara Jīls)
Maura is the Senior Leadership Communications Manager for NRECA, where she provides communication support for NRECA’s board of directors, member communications department, and various special projects such as YA-ME. Before joining NRECA three years ago, Maura served 7½ years as the Manager of Cooperative Relations for South Central Indiana REMC, the largest electric distribution co-op in Indiana.
Lori Everhart has more than 20 years of experience as an electric cooperative communicator. Since 2019, she has held the position of Touchstone Energy Senior Manager of Communications and Member Relations. Lori also has hands-on experience as a distribution co-op communicator, having spent the two years before joining the Touchstone Energy team as communications manager with Roanoke Electric Cooperative in her home state of North Carolina. Lori began her electric co-op career with NRECA as a political affairs writer, analyst and strategic advocacy communications and marketing manager from 1997-2007. She also served as the association’s liaison to the Statewide Editors Association, G&T and Distribution Cooperative Communicators.
Michael Kahn is Director of ACH Network Communications (a fancy way of saying blog and press release writer) at Nacha. He started in radio at 16, fulfilled his dream of working at both New York all-news stations (WCBS-AM and WINS), covered London for UPI, was the Washington Metro Supervisor at The AP, and spent 11 years at NRECA’s communications department.
Heather Holbrook is a North Carolina-based strategic communications and marketing consultant with more than 25 years of experience. With a background in journalism, she’s leveraged the tips, tricks and tools of the trade to her advantage in the corporate communications realm. At Brunswick EMC, she established the cooperative’s marketing communications department, created its communication strategy, managed internal and external communications on every platform, and developed relationships with the media and community organizations. With a service territory of more than 1,000 square miles in coastal Southeastern N.C., Heather served as the co-op’s media spokesperson through Hurricanes Irene (2011), Matthew (2016), Florence (2018) and Dorian (2019).
Carrie Schweikart is a Sales Executive for Quad, printer of Cooperative Living. She serves the needs of catalog, retail, direct mail and publication clients through the integration of print, workflow and multi-channel solutions. Quad has the uniqueness of offering a strong print foundation as part of a much larger, robust integrated marketing platform to provide national and global solutions to our clients when needed.
Mark Adeszko is CEO of American MainStreet Publications, the sales and marketing arm of 26 statewide publications serving over 10 million member-owners of rural electric cooperatives across the country.